At this stage, customers become aware of the product and begin to develop specific knowledge of the features and benefits of the product. The purpose of this section is to make as many people as possible aware of the product and the quality of the product. The first section of this model focuses on awareness. The genius of this simple formula can be found in its flexibility of application in areas other than store-based or stand-alone sales. In addition to this, AIDA is also used in Digital Marketing to plan and analyse the effectiveness of such marketing campaigns, and it still provides important information for the analysis of advertising messages. The formula can still be found in current general sales books. This model has shaped ideas for marketing and sales strategies for more than a century.

There is no longer a consumer-company relationship as social media has been instrumental in achieving the various objectives of AIDA with information added by other customers through social and community networks.Įssentially the AIDA model outlines the evolution of the Customer-Product relationship. It helps you, as a business owner, to first, target customers who are not aware of their product and eventually persuade them to take action and buy the product. The AIDA Model, representing the Awareness, Interest, Desire, and Action model, is an advertising model that shows business owners a systematic way to build their brand. Here’s where the AIDA model comes into play. Not only will it bring in more customers, but it will also help you, as a business owner, to retain customers longer and build customer loyalty. Building a brand will bring in more customers than ads ever could. While the main aim of every business is to sell their product, running ads and asking your customers to buy, buy, buy is absolutely not the way to go.

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